Hitting the nail on the head

Wiseman on wine: maybe the right conclusion, but invalid nonetheless

May 01, 2011 By: AOM Category: Reviews, Wine

The study carried out by Britisch psychologist and skeptic Richard Wiseman in February 2011 “proves” that people are unable to distinguish a good wine from plonk. Skeptic, wine amateur and psychologist myself, this grabbed my attention. I tried to find out what exactly prof. Wiseman had done.